In this course, students will begin by practicing analog design processes, such as illustration and calligraphy, to learn the fundamentals of visual communication. They will then explore branding, visual identity, and audience demographics to develop a new campaign for an NGO of their choice, aimed at a youth audience.
Next, students will learn to transform a text-based mission statement into a sequential visual narrative. Lessons in film language, cinematography, audio, and editing will build their skills, preparing them for a team project. In these teams, configured as film crews, students will produce videos that communicate the core message of the NGO. Throughout the course, each student will document their reflections and iterative designs in their visual journal and online record (Miro board).